My Friends House Foundation
Website Design & Nonprofit Branding
Community Impact & Digital Revitalization
Los Angeles, CA
2026
My Friends House Foundation is a Los Angeles-based nonprofit serving individuals and families experiencing homelessness, transitional circumstances, and food insecurity. VM Grp partnered with the foundation to modernize its digital presence and better communicate its programs, community impact, and opportunities for support.
Summary
A complimentary website redesign and digital brand revitalization initiative encompassing program identity development, updated messaging, donation experience planning, content organization, and website management strategy.
Challenge
The foundation's existing digital presence required modernization to accurately represent evolving programs, improve information accessibility, strengthen visual consistency, and support more efficient donation and volunteer communications.
Solutions
Redesign the website architecture, refresh program branding, develop coordinated visual assets, improve donation communication pathways, organize service information, and establish a centralized content update process.
